As we enter 2025 and businesses around the world continue to embrace sustainability, it’s important to take a look at how the EV ecosystem is evolving and the top strategies charging solution providers should consider. According to The Business Research Company, the electric vehicle charging station market size is projected to grow from $9.56 billion to $12.44 billion in 2025.
It’s always good practice to reassess your program on a regular basis when working in such a dynamic field. Here are some key considerations that EV charging companies we serve are diving into when developing their strategic plans and ROI goals.
Use Real-Time Analytics and Monitoring to Avoid Downtime
Real-time analytics and monitoring play a crucial role in minimizing EV network downtime by providing instant insights into charger performance, usage patterns, and potential faults. By continuously tracking network health, EV charging station operators can detect network issues before they escalate.
To ensure your EV charging stations run well, you need visibility into the charging statuses, hourly trends and quality reports. Effectively monitoring these systems can be difficult without proper platforms in place – to do so, consider these questions:
- Is the EV charging station actively charging?
- Are you maintaining a stable internet connection on your charging station?
- Are the charging bays occupied or empty?
- What is the quality of the electricity being fed to the EV charger?
Insights are only as beneficial as they are actionable. From performing maintenance as needed to keeping a pulse on how the operation is holding up, these insights can help make life easier for your staff and allow them to be forward-thinking, instead of just reactive.
A few more questions to consider:
- What expertise does your staff need in order to maintain a successful EV charging solution?
- What insights and alerts are needed to stay ahead of charger downtime issues?
- What technology needs to be in place to better support your team and improve employee retention?
Optimize Solution Elements and Logistics for Stations
The blueprint of your EV charging infrastructure should have a visual representation of the space and existing resources. A health check on your infrastructure should include questions like:
- How many charging stations do you have?
- Who is able to use these charging stations?
- What kind of chargers/what charging speeds are you offering?
- What type of connectivity do you have?
- How are you addressing security and protection of the devices?
- What is your payment structure?
Some businesses choose to offer EV charging as a free utility for a certain period of time, with the hope that EV vehicle drivers who stop by for a quick charge will become regular customers. What model did your business structure adopt? Have you considered ways you can make positive changes to make your stations stand out from the competition?
Ensuring Success & Long-Term Sustainability
Long-term sustainability is essential for the success of EV charging stations. By investing in high-quality charging infrastructure and connectivity, operators can reduce maintenance costs and extend equipment lifespan. Likewise, the widespread adoption of EV charging stations helps cities develop cleaner transportation ecosystems, reducing reliance on fossil fuels and promoting walkable, eco-friendly urban environments. Here are some questions to ask when evaluating your carbon footprint:
- Can we incorporate energy storage solutions, such as battery backups, to improve sustainability?
- What strategies can we implement to reduce energy demand during peak hours?
- How can we minimize the carbon footprint of our operations and maintenance processes?
Long-term sustainability doesn’t only apply to the environment but also to your business model. To evaluate the success and longevity of your EV charging program, establishing a plan for tracking the metrics that are important to your enterprise is essential. To determine what success means to your organization, consider the following:
- How are you determining ROI of your connected EV charging solution?
- What are the most important success metrics you follow?
- What kind of timeframe(s) are you using to measure success?
- Are we leveraging smart charging and data analytics to optimize performance and reduce downtime?
- Are we able to add additional revenue streams and enhance the charging experience for customers? (i.e. Advertising through digital signage)
Final Thoughts
Without a doubt, EV charging will continue to be one of the leading growth areas in transportation over the next decade. Investing in this infrastructure early will certainly pay dividends in the long run for businesses and entrepreneurs alike.
Kajeet can help you with connectivity and IoT management. Contact us and we will gladly evaluate your operation and assist you in successfully standing up an EV Charging solution that increases your speed to market, maximizes your operational efficiencies, and provides you opportunities for additional revenue streams.
